Head to Xbox LIVE® Marketplace right now with your connected Xbox 360® video game and entertainment system and download the first episode of Grand Theft Auto IV downloadable content, The Lost and Damned (1600 Microsoft Points / $19.99).

Alternatively, you can purchase The Lost and Damned from the Xbox LIVE Marketplace website
and have it ready and waiting for you the next time you go online with your Xbox 360.

Note that to play Grand Theft Auto IV: The Lost and Damned requires a copy of
Grand Theft Auto IV for Xbox 360 - but you can play it even if you haven't finished Niko's story.

Early reviews are trickling in - here's what the gaming press has to say:

"A new step in the evolution of downloadable content... Without question The Lost & Damned, a $20 Xbox 360 exclusive, is the meatiest DLC to date. Not only do you get a significant single-player campaign, but L&D includes 54 new music tracks, 20 new vehicles, a half-dozen new weapons, new side missions, new TV shows and new multiplayer modes."
- IGN.com

"...if you enjoyed GTA IV, I can't think of a better way for you to spend $20 when it hits Xbox LIVE tomorrow... the narrative was every bit as compelling as Niko's..."

"Forget everything you think you know about downloadable content. Grand Theft Auto IV: The Lost & Damned changes all the rules for what we expect from additive content for games. Far more than a bunch of new weapons or vehicles or a smattering of new missions, The Lost & Damned is almost an entirely new game, offering more content and a richer experience than some completely original titles even dare to... almost as much game as a full fledged sequel would, using the original game as a platform to build upon... Grand Theft Auto IV: The Lost & Damned sets an amazing standard for what downloadable content can do. It doesn't just extend the GTA IV experience, but actually builds upon it while feeling fresh and different. If you're a GTA fan it's a must-play..."

Information revealed on the all-new The Lost and Damned multiplayer modes:

Races Tear up the streets road rash style on the new selection of motorcycles, armed with a heavy bat to smack opponents off their hogs.
Club Business In this competitive/co-op hybrid mode, ride with The Lost to prove you have what it takes to become club leader.
Lone Wolf Biker:
Full Throttle
Successfully complete motorcycle checkpoint racing while other bikers do all they can to stop you - play as the hunted or one of the hunters.
Lone Wolf Biker:
Chopper vs Chopper
Pits checkpoint bike racer against another player trying to stop you in an attack helicopter with explosive rounds. Crazy.
Witness Protection In this co-op mode, choose to either be part of a N.O.O.S.E. brigade attempting to deliver a bus filled with informants to safety, or part of the LOST riding choppers on a mission to destroy the bus and all the snitches inside it.
Gang War In this team vs team mode, the first biker gang team to capture the most gang turf wins.

Extended info on all these modes, as well as a Multiplayer screenshot gallery are all at

We are pleased to announce the launch of the extended Grand Theft Auto IV soundtrack experience starting today exclusively on the iTunes store in the US (www.iTunes.com) and iTunes store in Europe.

The first release is a collection of six original tracks produced exclusively for Grand Theft Auto IV: The Lost and Damned by elite underground hip-hop DJ and record producer Statik Selektah, featuring some of the most respected names in the genre.

  Statik Selektah's The Lost and Damned EP

1. Termanology - Here in Liberty City
2. Freeway - Carjack
3. Saigon - Spit
4. Skyzoo - The Chase Is On
5. Consequence - I Hear Footsteps
6. Talib Kweli - My Favorite Song

Coming soon to the iTunes store, the second release features highlight tracks from from the overall soundtrack and gives listeners a taste of the updated genres that now play across Liberty City's airwaves via this new episode.

  The Music of Grand Theft Auto IV: The Lost and Damned

Stay tuned for information on tracklist and release date.

Note that all of the new songs added to the Liberty City radio dial via the Grand Theft Auto IV: The Lost and Damned soundtrack can be seamlessly purchased and downloaded online through the in-game ZiT function. Simply tag songs you like on your in-game cell phone to create a custom playlist which will automatically be uploaded to your Social Club profile. A simple click-through to iTunes from there will pull up your custom playlist for purchase.

Also check out the Grand Theft Auto IV destination page on iTunes with each in-game radio station's playlist, exclusive albums and more, all accessible at www.itunes.com/gtaiv.